Pop/Indie Pop Why We Love

Why We Love: chloe moriondo

If you’ve heard of Frances Forever, or read Why We Love: Frances Forever, you may already be familiar with chloe moriondo (stylised in lower case). The reason being, Frances Forever re-released ‘Space Girl’ to feature chloe moriondo. The change in lyrics in the verse that chloe sings adds an extra dimension to the catchiness that was already there. 

In essence, chloe moriondo is an 18 year old singer-songwriter from Detroit, Michigan. I discovered her a couple years ago, back when ‘Lemon Boy’ by cavetown was big in my world. He helped produce her debut album that she released at 16. I envisage them to have quite a fraternal relationship, with older brother Robbie seeing success blooming in chloe and striving to help her achieve it. Back then, she was a shy closeted ukulele girl on YouTube. Famous for her red cheeks, button nose, round glasses and yellow walls, she was the embodiment of cute and sweet. Her voice seemed effortless and accompanied her shyness like sugar in a cup of tea.

Since then, she seems to have developed her musical style. What started off as covers became original content, which continues to mature. She has briefly spoken about her issues when it comes to the duality and dichotomy of being famous whilst still in full-time education. However, I would argue that this has improved the strength and honesty of her music. Nowadays, her innocence has been replaced with outward subtle neediness. She screams to be seen, heard and understood. Teenage angst bleeds out of her single ‘Girl on TV’. The music video depicts the insecurity exaggerated by social media and her wish to be what she sees everyone else be. 

There’s undoubtedly a certain nostalgia listening to music written by a teenager. Her content is relatable in a far-off sense for most, but remains convincing. This includes her latest song ‘I Eat Boys’, released today, which will be played on Annie Mac’s Future Sounds at 6p.m. Yet another angsty bop filled with feminist hope mixed with lesbian sympathy. It has potential to become one of those songs that you play on repeat until you are sick of them. Personally, I will definitely be listening to it until I know all the lyrics.

Indie/Indie Rock Why We Love

Why We Love: Orla Gartland

Irish singer-songwriter Orla Gartland gained traction through her YouTube channel and supporting Dodie on tour. Alongside relatable lyrical content, her songs emphasise her passion for music production and perfecting her style.

Orla Gartland’s YouTube channel has content dating back to 8 years ago although she has been active since 2007. Starting out with covers, she has worked her way up to original content. Although her folk roots have been her primary influence, we have seen a shift towards indie-pop. There has been a transition from more acoustically based songs to synthesised instrumentation. Songs like ‘Why Am I Like This?’ and ‘Overthinking’ explore her struggles with mental health and are compellingly honest and raw. Other themes in her music include falling out of love, which is what her latest EP, Freckle Seasons is centred around, and struggling to come to terms with sexuality which can be heard in her song ‘oh God’.

Most intriguing, Orla Gartland is an entirely independent artist using her Patreon to fund her musical developments. This Patreon gives fans extra demos, updates on what is going on in her life and when to expect new releases and competitions. It creates a basis for fans to be able to interact and make friends. It is also a platform for them to share their own experiences with music amongst themselves and with Orla Gartland directly. Patreon, being one of her favourite parts of the internet, has become somewhere she can openly share the progression of her songs and thoughts and ideas. It is fascinating to see lyrics from drafts falling into new songs that become released for everyone to hear. In her latest song ‘Pretending’, the lyrics “I learnt it from a woman on the internet” have been recycled from one of the demos she released on her Patreon.

During lockdown, musicians took to performing on live streaming platforms to replicate the community feeling of going to concerts. Orla Gartland hosted what she called “covers-a-thon” raising £3454 for NHS charities helping frontline workers with hot meals, transport, accommodation and counselling. There is no divide between herself and her music; she uses it to express herself, for escapism and to help people.

It isn’t always easy to come across with such authenticity in the music industry. Still, the transparency between Orla Gartland and her fans makes it easy to believe that it is possible.

Listen to Orla Gartland on Spotify now.

Indie/Indie Rock Why We Love

Why We Love: Itsamemyleo

Myles Wheeler (better known as Itsameyleo on the internet) is one of the most fascinating, talented and creative individuals of our generation. TWM is all about music foremost, but Myles here is better known as a major YouTuber or vlogger or whatever floats your boat. But not only is Myles completely my favourite YouTube content creator, but he is also one fabulous musician. You see, Myles has a wondrous talent for storytelling, take a look at any of his videos, the passion that goes into making each one, the emotional depth and the fantastic comedy that just nails the punchline every damn time, he’s someone who is going to be huge within his craft, wherever he strives to go (and I must stress, could be anywhere, this man’s talent is incredible). But along with writing, directing and editing his own video content, Myles composes music to add depth to his YouTube videos, writes music in spare time and even has a band basking in some real improv talent, and good improv music is actually pretty hard to do well, let alone find it.

In a very short span of time, I hope by the end of this you’ll be able to see just some of the sheer power of this humble man’s talent. So to kick things off, here’s Myles’ track, Funnier Last Year a song that has really connected to me over the years. Myles has a knack for glistening chord progressions and really beautiful lyrics that really do speak volumes, paired with such a down to earth voice that suits any emotion, I mean listen for yourself.

Switching to his band Broughton, enabling Myles and company to deliver an even more visceral sound. There are so many brilliant tracks to choose from but my personal favourite has to be 3:58. Initially written through the band jamming, on their improv/demo album Improvovia which can be found on Bandcamp. “Improvising songs is an interesting thing. Sometimes they can fall apart within the first strum of a chord but other times you can all manage to get a feel of the mood and know which direction to take it in. It’s a fun experience.” And to think music this stunning can form from pure improvisation based on perhaps a few lyrical phrases and chord ideas, it’s just really astounding to listen and realise all that synced creativity. It’s something to really admire, and the praise is completely deserved.

There are so many brilliant tracks to choose from such as Drift Away or Flickering Light off their 2014 debut album Alright, Night. The band played live at UK YouTube convention Summer In The City and one of the tracks they played was Fourarms, and it’s here in this live performance you get a taste for the rawness of their music, the passion and energy they put into performing. As a reference, there have been multiple occasions where Myles has broken strings live and cut his hand and bled over his guitar, so the guy really means ‘.bizness’ when he plays.

As far as I’m aware only one of Myles’ albums is on major streaming services such as Spotify being his 2020 EP Beehive, featuring some absolutely beautiful tracks such as I Could Be. Myles’ music is something you just absolutely have to go and check out.

I implore you all to listen to Myles’ solo work on Bandcamp here and check out Broughton’s discography here. Sadly as mentioned before, most of their music is not on streaming sites such as Spotify or Apple Music (Yet..?), but honestly trust me and take the time to check out Myles’ music on Bandcamp because you really won’t regret it.

If you’re a fan of artists such as Dodie and Mac DeMarco or Alex Turner’s Submarine soundtrack, then Myles is someone you must discover. I recommend Epic Eel Time, Drift Away, Long Lovely Life and In Front Of Me, but the bottom line is everything this man pours his heart into is absolute gold and utterly deserves your time, you really can’t go wrong. I hope you enjoy Myles’ work as much as I do.