Pop/Indie Pop Why We Love

Why We Love: Sigrid

Norweigan pop star Sigrid has been hitting the airwaves since 2017 with her debut single Don’t Kill My Vibe, but has been making noise in and around her hometown of Ålesund since she was 16. Since her EP’s ‘Don’t Kill My Vibe’ and ‘Raw’ as well as her 2019 debut album ‘Sucker Punch’, she’s been building up to be one of the most iconic and talented young artists we’ve seen in a long time, being crowned BBC Music’s Sound of 2018.


In a pop world dominated by men, manufactured stars, overproduced inhumanity and sadboy folk cheeseballs, Sigrid is a breath of fresh air. Firstly she’s incredibly natural, from the way she dresses showing she’s a person just like you and I, the way she’s not oversaturated in makeup and product to make her look as perfect as ‘humanly’ possible, to the way she moves and dances around the stage to her own music like anyone in their bedroom would to their favourite band. Secondly, the amount of talent that resides within this one woman is insane, not only does she know how to write a tune, she actually writes her own tunes, spending time writing songs on her piano, and transforming them into synth pop anthems in the studio. 

She’s given us songs like Strangers which in the charts reached the top 10 the week it was released, and Don’t Feel Like Crying, which turns a sad breakup song into a banger that makes you wanna dance with the biggest grin you can produce. Her vibe is infectious and her talent is undeniable. After hearing a few of her singles, her performance of Strangers on Later… with Jools Holland was what grabbed my attention and made me fully start to appreciate her as a pop musician. Her confidence and the way she absolutely owned the stage despite being fairly unknown at the time, her vocal performance which was completely on point, a voice that has incredible range, tone and even some raspiness when she wants to really shout, and her live music. Oh her live performances, not just some woman singing with a backing track, but with a full live band, which actually expands the sounds on her album, with electric guitars, vibrant synths, acoustic drums and her wonderful backing singer Kristina Skyberg who compliments Sigrid’s voice breathtakingly. Sigrid live is someone who deeply cares for the sound and ingenuity and it shows, her live band bringing her songs to life in a way that no upcoming pop star has done for years. 

Quickly Sigrid became my favourite artist of 2019, and one of my favourite artists of all time. She’s someone who cares, cares for her art, her audience and works hard to make sure every aspect of it is fantastic. Here’s to a bigger and brighter future of Sigrid’s music. You can see her at the Reading and Leeds festival 2021 next year, but if you ever see gig tickets going for a Sigrid show near you, I implore you to just go, you won’t be disappointed.