Have you ever attended a concert and decided to skip the support acts? After all, they’re not who you’re there to see and one more drink in the bar is so tempting! If you have, I must say I think you missed out on some possibly brilliant music. I used to think that the support acts were just an unnecessary warm up to the main event, however, I have come to realize the error of my ways, and have since discovered some impeccable artists supporting others. This month’s Indie Idol is evidence of that. In 2019, I attended a Barns Courtney concert at the Electric Ballroom in Camden, London, and had looked up the support acts, Ulysses Wells and Will and the People, on Spotify before going in. Now I must admit, I was not entirely convinced of Will and the People’s music when I first heard it but after seeing them perform, in their underwear I might add, I was hooked. Their performance was incredibly energetic, charismatic and addictive, and I have since seen them again – most recently at Boardmasters festival just over a week ago. At which their performance was once again sublime and full of frontman Will Rendle’s usual antics – crowd surfing for example.
Hailing from Brighton, Will and the People formed in 2010 with brothers Will and Jamie Rendle (although Jamie joined later), Charlie Harman and Jim Ralphs and are considered by many as one of “the most down to earth bands, who appreciate every single one of their fans and put 110% into their live shows!”* It is with no doubt that Will and the People definitely go over and above with their gigs, the atmosphere is electric and shows tend to be a generally riotous experience, whether they’re the support or headline act, Will and the People will be a highlight of your night. The band have so far released four albums, with a new one promised for November, and it is difficult to classify Will and the People’s music into a single genre as every song is so distinct from each other that the variation is like a signature of the group. One of the band’s earliest tracks, Lion in the Morning Sun, for instance, has some very obvious pop music vibes but is full of ska and reggae fervour, with a strong but fast paced walking beat, almost reminiscent of the ska-punk or 2 tone genre that rose to popularity with bands like The Specials or The Mighty Mighty Bosstones, whereas more recent tracks like Justify, a track released in September of last year, has a more emotional rock ballad sound merged with rap elements and ethereal aspects similar to that of the band Evanescence.
Of the band’s work, the song that stands out most to me as something special is the 2019 single Gigantic. Lyrically, the track tells the story of love, specifically familial love and how the people you choose to surround yourself with and those who love you can make the world better than anything. It discusses the sentiment that you would do anything for your family and friends, as evidenced in the first lyric, “I could be there for you, if you want me to,” as well as, the idea that even if you’re feeling down or lonely you will always have your family and friends to fall back on, just as they would have you, no matter how far away you are. The accompanying music video effortlessly depicts the warmth and sentimentality of the song, as it is presented as a sort of home video, going from door to door collecting relatives, young and old, to go to a large family get together. Hearing Will call his grandmother in the opening seconds really elevates that feeling of the music video and overall creates a human connection with the audience as you almost feel like you are part of the family.
Lucky for all who love them, Will and the People have a new single coming out on the 27th. In two days! Animal, a long awaited song that has been all over the world in its production stages, is sure to blow your mind. And! To add to the excitement, are on tour around the UK right now, and then all over Europe in the first few months of 2022.
*Quote from Tom Embling, who saw WATP on the 22nd in Bristol, where they, once again, performed in underwear. The tour wardrobe must be very compact!